Toronto Sun

June 15, 2002

Dads get the not-so-royal treatment: Survey

By BRIAN GRAY -- Toronto Sun

Hey, pops, nice tie.

You may rank fourth -- behind Christmas, Valentine's Day and Mother's Day -- based on the amount of money Canadians spend to honour the occasion.

The good news is you're still ahead of Groundhog Day -- at least until Wiarton Willie figures out a way to make every winter shorter.

Today is Father's Day Eve -- making it one more sleep until the big day, dads. To commemorate the third Sunday in June, Visa Canada got you a survey showing Canadians spend an average of $66 on the family patriarch -- $10 less than what they spend on dear sainted mom.


The good news is dads in Ontario are treated lavishly, with the kids forking over an extra $11 on average.

So what to get the old man who grumbles he has nothing, yet tells everyone the day is just a blight on the calendar designed to get merchants out of their post-Mother's Day funk?

A cordless drill? A bathing suit that fits, finally? How about a bottle of gin for those lazy summer evenings spent smoking out the neighbours with the barbecue?

"A card," Dave Bernardo says. His dad lives in Sault Ste. Marie and the 27-year-old banker plans to spend a whopping $4, including postage.

"If I was there, I'd probably get him a gardening tool ... Now I'm starting to feel guilty."

Well, it's the thought that counts, right? And Bernardo does have that long-distance feeling. He's definitely giving dad a call tomorrow.


The Visa survey shows dads get gifts because their kids want to demonstrate "feelings of love, appreciation and to acknowledge tradition."

But regardless of what you get him, just remember to wish him a Happy Father's Day. He'll appreciate it.

Copyright © 2002, Canoe, a division of Netgraphe Inc.